Email Campaign for Basecamp Fitness

CAMPAIGN PURPOSE: Encourage leads of Basecamp Fitness to join the fall challenge and get “Back In The Fitness Game!”

Email #1: Has Your Fitness Been Benched?
Copy: Feel like self-care's been on the back burner? We get it, life happens. But it's game time! Our 'Back in the Game' challenge is your chance to commit to the MVP of your life: YOU! The Season is Scheduled: September 1 to October 15: Buy one class and get two weeks on us. Don't sit on the sidelines–commit to your comeback and score big. Be the MVP of your life.

Email #2: Get Back In The Game!
Copy: Ready to get Back in the Game? Our efficient 35-minute workout is designed to crush calories, build strength, and fit seamlessly into your busy schedule. So what's your next move? We've drawn up a play to win. From September 1 through October 15, purchase one class and get two weeks on us! Jump in, feel the burn, and see results. Your comeback starts now and you don't have to do it alone - do it with Basecamp!

Email #3: Set Your Alarm: Tomorrow Is Game Time
Copy: GAME ON! Our 'Back in the Game' challenge starts tomorrow. From September 1 to October 15, purchase one class and get two weeks on us. Our 35 minute workouts are 15% more efficient in reducing body fat and burn 30% more calories than a traditional high intensity interval workout. It’s your chance to get in the game: crush calories, build strength, feel good, and join an incredible community. Set a reminder now! You deserve this. Get back in the game with Basecamp!

Email #4: It’s Game Time!
Copy: Game on! The wait is over, the season has started, the challenge is live! Today through October 15, buy one class and enjoy two weeks on us. Fast track your comback! Our 35 minute workouts are 15% more efficient in reducing body fat and burn 30% more calories than a traditional high intensity interval workout. Be part of the most efficient, super supportive Basecamp community and get yourself back in the game. Click here to get started and make your comeback.

Email #5: Don’t Bench Yourself
Copy: Everybody needs a little push sometimes! Get off the bench and kick off your comeback with our limited time "Back in the Game" offer - ending soon. Buy one class, get two weeks on us. You won't find a workout more efficient or a team more supportive. We want you on our roster! Time to go from bench to best– click here and grab this game before it’s gone.

Email #6: Get In Before The Final Buzzer
Copy: You've got one more chance to kick off your comeback. Get off the bench and in the game! Buy one class, get two weeks on us. Our 35 minute workouts are 15% more efficient in reducing body fat and burn 30% more calories than a traditional high intensity interval workout. We want you on our roster. What do you say?

Email #7: You Claimed Your Comeback
Copy: You're on the team! Our high-intensity interval training - seamlessly alternating between air bike and weight training - will kick your metabolism into gear and score superior results in record setting time. Get in the game and book your first class. Feel the support of our team with a tag (@Instagram Handle) and celebrate your wins on social media. You know what they say? Team work makes the dream work!

Email #8: Bragging Rights: Let’s Go!
Copy: Are you ready to bask in bragging rights? Lace up those sneakers, prep your game face, and crush your comeback! This is your chance to step into the arena and show up for the MVP of your life. YOU. You've got two weeks to make every move count! Getting Back in the Game is the start of your coveted comeback - and we're here to cheer you on every step of the way. Boast those bragging rights and feel the support of our team with a tag (@Instagram Handle) on social media.

Email #9: Sign On For The Season
Copy: Good players are hard to come by and you’ve left it all on the floor with the 'Back in the Game' challenge — we want you to join our team! Become a member and take your comeback to the big leagues. For a limited time only, receive a signing bonus for your commitment. That's right. We want you. Move your metabolism. Build strength. Improve cardio. Crush calories. Treat yourself like the MVP of your life. Stay in the game!

Email #10: Practice Makes Perfect
Copy: Practice makes perfect, right? More classes. More movemement. More community. More results. Get MORE with a membership: unlimited classes every month. It only takes two weeks to form a habit. You've done the hard part. Now take your comeback to the big leagues! Sign On to Continue Your Comeback.

Email #11: Don’t Quit. Commit.
Copy: You're the most valuable player in your life. Treat yourself like it and continue your comeback! Motivate Your Mood: Exercise releases endorphins, making you happier and more energetic. Stay Strong: Build muscle and improve your endurance to feel more powerful every day and slow the effects of aging. Engage in Endurance: Keep your heart in top shape to reduce health risks and stay healthy. Sleep Soundly: Enjoy deeper, more restful sleep which positively effects every other area of life. Master Your Mind: Enhance focus and mental clarity. Cultivate Community: Surround yourself with a team of support to have fun and stay committed to yourself. It only takes two weeks to form a habit. You've done the hard part. Now take your comeback to the big leagues! Sign on for a membership and continue your comeback.

Email #12: It Only Takes Two Weeks To Form a Habit
Copy: Don't bail on your team now! Good players are hard to come by and you’ve made your mark with the 'Back in the Game' challenge — we want you to join our team. Become a member and take your comeback to the big leagues. That's right. We want you. Move your metabolism. Build strength. Improve cardio. Crush calories. Treat yourself like the MVP of your life. Stay in the game!